The EV market is highly competitive, and with the exception of maybe Tesla, buyers choose less expensive configurations since EVs currently tend to cost more than traditional automobiles. A new dealer document has leaked that shows as of September 29, Ford has reduced the price on the Mach-E range. The document states that the company was adjusting pricing to remain “fully competitive” in a segment that was seeing “dynamic price changes.”
The price reductions vary depending on the model but can be as much as $3,000 off the previous sticker price. Ford is reducing sticker prices on all Premium models by $3,000, CA Route 1 models are reduced by $2,000, and Select and First Edition models are reduced by $1,000.
Not counting the $1,100 destination charge, pricing now starts at $42,895 for the Select RWD Mach-E, which is the least expensive model in the lineup. The Select AWD starts at $45,595, the CA Route 1 RWD starts at $49,800, and the First Edition starts at $58,300.
The Premium RWD starts at $47,000 and the Premium AWD starts at $49,700. With the significant price reductions on some of the higher-level models, Ford is allowing anyone with a confirmed reservation to change their order in light of the new pricing.
Source:: 95 Octane