At the Barrett-Jackson Scottsdale auction on March 26, 2021, a very special truck will be auctioned for charity. The truck in question is the very first 2021 Ram 1500 TRX Launch Edition VIN 001. The pickup is the very first of the 702 Launch Edition models that were produced. It’s being offered at auction with 100 percent of the selling price benefiting charity.
The chosen charity will be the United Way for South Eastern Michigan’s 211 helpline for veteran services. The special truck will come in Anvil Gray, which is a Launch Edition exclusive color. It will also include a one-of-a-kind VIN 001 Authentication Kit.
The authentication kit includes a presentation box with a custom-bound book developed by the RAM brand team highlighting the truck’s design and development with exclusive photos and video. The kit also includes a speed-form model and a RAM truck cover developed by the vehicle design team. Like all TRX pickups, it’s powered by a supercharged V-8 making 702 horsepower.
There’s no indication of how much the truck might bring at auction, but it will undoubtedly be well into the six-figure range.
Source:: 95 Octane