The brand’s takeover of level 600 will feature dynamic displays emphasizing BMW’s storied legacy and the brand’s push towards electrification
Toronto, Ontario — BMW Group Canada will spotlight the all-new BMW iX3 at this year’s Canadian International AutoShow. Built on BMW’s revolutionary Neue Klasse platform, the new iX3 epitomizes the next generation of vehicles with enhanced efficiency, range, and intelligent connectivity. Featuring a highly efficient electric drivetrain, advanced battery technology, and a lightweight design, the iX3 offers an estimated range exceeding 650 kilometres, rapid charging capabilities, and BMW’s hallmark driving precision.
“The all-new iX3 embodies BMW’s bold vision for the future, combining cutting-edge technology, sustainable design, and exhilarating driving dynamics,” said Andrew Scott, President and CEO of BMW Group Canada. “Our display at the AutoShow is designed to engage and inspire everyone—from electric vehicle enthusiasts to performance purists—highlighting the seamless integration of BMW’s past, present, and future.”
BMW’s presence will be difficult to miss with the brand taking over much of the Level 600 space in the Metro Toronto Convention Centre’s South building. Alongside the iX3, attendees will experience BMW’s latest electrified and performance models, including the exhilarating M2 CS, the award-winning i4 M60, the powerful i5 M60, and the luxurious iX M70. Level ///M will feature dynamic displays emphasizing BMW’s storied legacy and the brand’s push towards electrification.
“Like their vehicles, the BMW display at the show is unique, impressive and worth a visit,” said Jason Campbell, General Manager, Canadian International AutoShow. “They have created an immersive experience that showcases the brand’s commitment to electrification and celebrates its legendary performance heritage.”
On Level 500, visitors can participate in exclusive test drives of BMW and MINI vehicles, including the ever-popular i4 and a selection of SUVs, giving guests a hands-on opportunity to experience BMW’s cutting-edge technology and driving excitement. Level 500 will once again feature a lounge where guests can wait for their drive experience in comfort. In addition to vehicle displays and test drives, BMW Canada will also present engaging, on-site activations, including a café, lifestyle store, immersive experiences, photo opportunities, and surprise weekend activations with a chance to win an exclusive travel experience or a secondary prize.
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Images of the BMW iX3 can be found in the media repository of the AutoShow media website.
The 2026 Canadian International AutoShow returns to the Metro Toronto Convention Centre from February 13 to 22, 2026. Tickets are now available for purchase online through the AutoShow’s official website and for more show information visit www.autoshow.ca.
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About the Canadian International AutoShow, presented by The Toronto Star
Celebrating the automobile since 1974, the Canadian International AutoShow features more than 650,000 square feet of exhibits, displays and attractions spanning the North and South Buildings of the Metro Toronto Convention Centre. With average annual attendance in excess of 350,000, the Canadian International AutoShow is not only the largest automotive expo in Canada, it is also the country’s largest consumer show. A leader in lifestyle, technology and all things automotive, it is a showcase for the latest cars, trucks, SUVs, concept cars, exotics, classics, muscle cars, electric vehicles, alternative fuel vehicles and autonomous vehicles. The show also offers a variety of indoor and outdoor ride and drive experiences with over 45,000 guests taking part in 2025. For more information, please visit autoshow.ca. For news and updates, check in regularly at autoshow.ca. Stay connected with the Canadian International AutoShow on LinkedIn, Instagram @autoshowca, X @autoshowcanada, and Facebook /autoshowcanada.
Media Day takes place Thursday, February 12th, highlighted by the Automobile Journalists Association of Canada’s (AJAC) presentation of the Canadian Car of the Year Awards. Many participating brands are expected to unveil new products for the first time in Canada. The interactive hands-on Media Day 2.0 is scheduled for the morning of Wednesday February 18th.
Media registration, media information, and visual assets to support your coverage are now available at www.autoshow.ca/media.
Media Contacts for the Canadian International AutoShow:
Brian Murphy
Director of Media & Public Relations
Canadian International AutoShow
(416) 428-2944
brianm@autoshow.ca
Mark James
Media & Public Relations
Canadian International AutoShow
(416) 508-1670
markj@autoshow.ca
About BMW Group in Canada
BMW Group Canada, based in Richmond Hill, Ontario, is a wholly owned subsidiary of BMW AG and is responsible for the distribution of BMW luxury performance automobiles, Sports Activity Vehicles, Motorcycles, and MINI. BMW Group Financial Services Canada is a division of BMW Group Canada and offers retail financing and leasing programs and protection products on new and pre-owned BMW and MINI automobiles, as well as retail financing for new and pre-owned BMW Motorcycles. A total network of 51 BMW automobile retail centres, 26 BMW motorcycle retailers, and 31 MINI retailers represents the BMW Group across the country.
Media Contact for BMW Group Canada:
Marc Belcourt
Director, Corporate Communications
BMW Group Canada
marc.belcourt@bmwgroup.ca
Jean-Francois Taylor
Product and Technology Manager, Corporate Communications
BMW Group Canada
jean-francois.taylor@bmwgroup
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