GM Takes on Ford F-150 in New Web Campaign

July 7, 2015 | From The Web, Industry News

General Motors is amping up its attack on Ford’s highly touted, aluminum-intensive F-150 in a bid to gain dominance in the hugely profitable full-size pickup segment. It’s using a 700-pound grizzly, a fake superhero…and Howie Long to promote its own, steel pickups. More from

Source:: The Detroit Bureau

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